Marketing Club Wins Several Awards at Conference
The Cal Poly Pomona chapter of the American Marketing Association captured several awards at the AMA 35th Annual International Collegiate Conference in New Orleans, making it one of the most successful chapters in the country for the 2012-13 school year.
Out of 300 AMA clubs, Cal Poly Pomona was named a Top 25 chapter during the March conference. The student club also received the honor last school year.
"I tried to continue where 2011-12 president, Domingo Carvajal left off,” Cal Poly Pomona chapter President Kassandra Cordero says. “With the help of the entire chapter, I have accomplished what I set out to do and will be graduating in June knowing we have set the bar high for next year's chapter."
The club also received awards for its fundraising, professional development and community service efforts.
AMA members continued to find success at the conference’s various on-site competitions. Corey Armend placed fourth in the most-viewed video category for the AMA Saves Lives campaign. The video, featuring College of Business Administration staff member Lisa Martinez discussing her decision to donate a kidney, received more than 1,000 hits on You Tube. Kassandra Cordero, Lauren Eller, Justin Flores, Matthew Fonseca, Alexandra Ramirez and Widad Shalabi earned fifth place in the SABRE Business Simulation, a competition where students learn how decision-making and market trends affects a company’s profitability.