CONTENT

Professional Centers and Institutes

Center for Information Assurance

The Center for Information Assurance (CIA) at the Cal Poly Pomona College of Business Administration (CBA) provides advanced research and knowledge in audit, security and computer forensics. 

 

Center for Promotional Development

The purpose of the Cal Poly Pomona Center for Promotional Development is to assist future and current marketing mangagers with the acquisition of promotional startegy skills necessary to build and grow a successful business.  The center provides:

  • Teach promotional stratgy at both the undergraduate and graduate level.
  • Help marketing managers of local emerging businessess to grow their business using promotional strategy that includes sound research, planning, measurement, and evaluation.
  • Provide Cal Poly Pomona graduate and undergraduate students with a sponsored classroom/practuicum experience in developing promotional strategy with a selected local emerging business.

Formerly the Center for Professional Sales Development, the Center name was changed in 1999 to the Center for Promotional Development. The current Center name reflects a broadening of the Center's mission. Mission scope has evolved from a sole focus on professional sales and sales management, to a comprehensive focus on the promotional mix.

The Center for Promotional Development is committed to working with students and marketing managers of emerging local businesses to help them acquire the promotional strategy skills necessary to build and grow a successful business.

 

The Real Estate Research Council of Southern California (RERC)

The Real Estate Research Council of Southern California is the oldest nonprofit
real estate data organization in the United States. Founded in 1939, the RERC produces a quarterly publication, The Real Estate and Construction Report, which includes data on the economy and real estate markets in the seven urban Southern California counties, and presents the report at a quarterly luncheon. The senior real estate faculty direct students who participate in the data gathering and analysis for the preparation of the quarterly report. Members of the RERC include major development companies, financial institutions, appraisers, investors, mortgage bankers, and other firms and individuals interested in Southern California real estate. RERC is coordinated by faculty in the Finance, Real Estate, and Law Department.