IBM Undergraduate Program

The International Business and Marketing Department prepares students for specialized careers in either international business or marketing management. This preparation gives both undergraduate and graduate students practical learning experiences in such courses as international marketing, marketing management, professional selling, advertising, buyer behavior, market research, retailing, industrial marketing, brand management, and transportation and distribution management.

In addition, the Department is to gives non-majors a solid foundation in the application of business principles to the marketing of goods and services in international and domestic markets. To achieve excellence in both teaching and course content for an increasingly diverse and multinational student body, the Department’s faculty undertakes programs of basic research, applied scholarship, and instructional development; it also forges and maintains strong links with the business community, both local and global. 

Two subplans are offered by the International Business and Marketing Department:

International Business Subplan

The International Business subplan provides students a solid grounding in the principles of business management as well as interdisciplinary specialization in areas required to understand and react to today’s globalized markets. The objectives of this subplan are twofold: to provide students with the business knowledge and skills essential for careers in international business; and to provide them with an understanding and appreciation of the culture, language, economics, politics, and history of other parts of the world, with particular emphasis on a geographic area in which the student has a special career interest. The curriculum requires completion of the business core which provides to all business majors a foundation in the theory and practice of modern business management. In addition, the International Business subplan requires completion of a minor in a functional area of business (e.g. accounting, finance, management, etc.) or, as an alternative to a minor in business, an option in International Studies directed electives or a foreign language.

Each student should work closely with the program advisor in identifying career goals and selecting course work most appropriate for goal attainment. The International Business subplan involves the completion of requirements in each of the following areas:

1. Core Courses in Major required of all Business majors

2. International Business required courses

3. Support and Elective courses

4. Functional Specialization

5. General Education

Please refer to the IBM Advising page for detail curriculum information and road maps.

Marketing Management Subplan

The marketing management subplan is designed to give students an understanding of the factors both within the firm and in the external environment that affect the development and implementation of plans to serve the firm’s markets and to attain the firm’s economic goals. Emphasis is placed on determining market needs and decision-making concerning the product, pricing, promotion and distribution strategies required to meet those market needs.

Through proper selection of courses, with advisor approval, each student will develop and complete an individualized program of courses that will prepare him or her for a specialized career field within the field of marketing management. The specialized fields from which the student will choose are:

(1) advertising/promotion

(2) international marketing

Each student should work closely with the program advisor in identifying career goals and selecting course work most appropriate for goal attainment.   

Please refer to the IBM Advising page for detail curriculum information and road maps.