IBM Undergraduate Minors: 

To add a minor, obtain a "Request for Award of Minor" 

( all forms are online)  visit the Minor Advisor Dr. Helena Czepiec in

Building 94-217, Phone  (909) 869-4532. 

Marketing Management Minor

24 units

A marketing minor provides you with the knowledge to market yourself to prospective employers. It teaches you how to analyze employers' needs and how to relate your skills to those needs. Even wonder why some people never worry about job security?

Expand career options
Marketing skills give you an edge in getting hired. Nearly one third of the U.S. civilian workforce performs some marketing activities. Marketers work in all types and sizes of institutions including museums, hospitals, government, social service agencies, multinational organizations, hospitality fields and in the entertainment industry.

Advance your career
Marketing talents can be employed to gain support for yourself of your ideas, and to network with influential people. These skills can be essential for advancement or moving into more challenging assignments.

Start your own business
Even if you have a very good idea and are extremely motivated, your chances of entrepreneurial success are significantly diminished without marketing savvy. A marketing minor will provide you with skills to identify your customers, decide which products or services to offer, determine what prices to charge, how to promote your business better than your competition, and more.

What do marketers do?
Marketing is all about understanding the wants and needs of other people and interpreting what they really want. This allows structuring of what is being offered to achieve mutual satisfaction of the seller and the buyer. Marketing is not about gimmicks. It is about conducting relationships so that everyone wins. Marketers "sense and satisfy" consumer needs through a combination of activities like product development, distribution pricing, advertising, personal selling, and research and planning.

Why minor in Marketing?
No matter what career you enter, you will be marketing throughout your professional life. Whether you work for a profit or not-for-profit organization, or you work for yourself, you will.

Required Courses (24 units) For business majors 

• Advertising/Promotion
• e-Commerce
• entertainment/Sports Marketing
• General Marketing
• Interactive Marketing
• International Marketing
• Marketing Internship
• Marketing Research
• Professional Sales/Sales Management
• Product Brand Management
• Retail Managment 

International Business Minor

24 Units

Global business is expanding
Minoring in international business will equip you with the skills necessary to succeed in a business environment that is becoming increasingly more global. In California, international trade volume has increased tenfold over the last 20 years. It is estimated that 10 to 15 percent of the California economy (some 1.5 million jobs) are tied to international commerce. The expansion of world trade and the globalization of the job market are due to factors like instantaneous world-wide communications, travel at the speed of sound, political realignments and globalizing markets.

What is International Business?
International Business involves developing an understanding of all the functions necessary to engage in international trade or investment. These include manufacturing, materials management, marketing, R&D, human relations, finance and accounting. However, you must be able to perform these activities in foreign nations with different customs, currencies, languages and regulations.

Prepare for an international career
Today, most career fields have an international dimension. Minoring in International Business will not only provide you with a crash course in business, it will help you think globally. International Business career paths include:

• Banking - foreign exchange representative
• Customs borkers
• Education - high school international business instructor
• Exprt/Import sales representative
• Freight forwarders - shipping agents
• Government
• Hospitality
• Human resources - multi-cultural counselor
• International law
• Marketing - export representative
• Publishing - international trade journalist
• Relief organizations - program director
• Tourism
• Trading companies
• Translation/Interpretation
• Transportation

Principles of Microeconomics

International Marketing Management (Prerequisite IBM 301) 

Fashion Merchandising Minor

36 units

This interdisciplinary minor is designed for students who seek careers in the fashion industry. The minor provides students with a background in both fashion and business to better prepare them to seek employment in manufacturing or retailing. The minor in Fashion Merchandising is administered jointly by the Department of International Business and Marketing and the College of Agriculture.

The attainment of a minor in Fashion Merchandising is accomplished by appropriate selection, timely scheduling and satisfactory completion of specifically designated courses and electives totaling a minimum of 36 quarter units as follows:

Required Courses (36 units):