e-Business Course Descriptions
EBZ 301 Introduction to Electronic Business (4)
Technology underpinnings for ebusiness, impact on other information systems within a business, impact on business design and strategy including how business strategy shapes and is now being shaped by threats and opportunities in ebusiness, impact on the industries and markets, direct marketing theory, business models for ebusiness.
Prerequisites: Successful completion of microcomputing proficiency exam or CIS 101, ENG 104 and STA 120 with a grade of C or better.
EBZ 302 E-business Technology (4)
Intensive survey of technologies used to support all aspects of electronic business. Develop a familiarity with the concepts, vocabulary and tools of electronic business technology. Handson
projects covering these topics. 4 lectures/problemsolving.
Prerequisites: CIS 101, ENG 104, STA 120 and CIS 310 with a grade of C or better.
EBZ 303 E-business Customer Relationship Management (4)
Critical role of Life Time Value (LTV). Integration of management, sales, marketing, finance, operations, IT and ERP to create a true customercentric focus. Business-to-Business
(B2B) and Business-to-Consumer (B2C) markets. Development of 360 degree strategies to achieve a competitive advantage through quality customer relationships and long-termprofitability. Benchmarking and financial metrics. 4 lectures/ problemsolving.
Prerequisites: EBZ 301 with a grade of C or better.
EBZ 304 E-business-enabled Supply Chain Management (4)
Integration of internal company resources to work effectively with the external supply chain; ebusiness
concepts and Web technologies to manage the supply chain; enhancement of company’s overall performance through improved manufacturing capability, market responsiveness, and customersupplier relationships. 4 lecture discussions. Prerequisites: Completion of EBZ 301 with a grade of C or better.
EBZ 305 E-business Enterprise Resource Planning (4)
Automation and integration of corporate functions via enterprise resource technology software. Theory of and hands on practice with ERP software. ERP implementation steps. 4 lecture discussions. Prerequisite: EBZ 301 with a grade of C or better.
EBZ 306 E-business Startup and Development (4)
Start up of Internet (dotcom) companies and development of ebusiness
capabilities within existing enterprises, including identifying business opportunities, developing and implementing concepts, business planning, and obtaining financial and investment support. Emphasis on case analysis, including ebusiness failures as well as successful ventures. 4 lectures/problemsolving.
Prerequisites: Completion of EBZ 301 with a grade of C or better.
EBZ 320 Strategic Outsourcing (4)
Strategic outsourcing defined, outsourcing decisions and project management, strategic implications of outsourcing, evaluating providers, preparing proposal and contracts, relationship management, outsourcing impact on the industries, career tracks in outsourcing. 4 lectureproblemsolving.
Prerequisites: Microcomputer Proficiency, ENG 104 and STA 120.
EBZ 441, 442 Internship in E-Business. (1-8)(1-8)
Faculty supervised on-the-job educational experience in the e-Business
environment. Allocation of up to 8 unit credits is dependent upon the nature of the work done, the level of responsibility and the number of hours worked. Prerequisite: permission of departmental internship coordinator.
EBZ 451 E-business Application Development (4)
Analysis of Ebusiness architecture, practice, technology, and trends. Handson design and development of E-business solutions for business. Internet marketing and management for E business applications. 4 lectures/problemsolving.
Prerequisites: EBZ 301 and EBZ 302 with a grade of C or better; and CIS 310.
EBZ 466 E-business Practicum (4)
Capstone course for ebusiness curriculum. Practical, hands-on projects and/or applied research that integrates concepts and techniques. May also involve internships. Independent Study. Prerequisites: Completion of e-business core: EBZ 301, 302, 303, 304, 305, and 306 with a grade of C or better in each course.
EBZ 499/499A/499L Special Topics for Upper Division Students (14)
Group study of a selected topic, the title to be specified in advance. Total credit limited to 8 units, with a maximum of 4 units per quarter. Instruction is by lecture, laboratory, or a combination. Prerequisite: Consent of instructor.